Pluralsight Author Opportunities
Business Objective
Become the best-in-class tech leader platform that enables customers to increase their tech skills by delivering the best content, experiences, and insights.
Research + Exploration
😐 Pluralsight authors aren’t aware of content needs resulting in stagnation between opportunities and slow time to commission.
😡 The Pluralsight author pool is vastly underutilized resulting in author frustration, lack of trust, and turn over to competitors.
😐 Top earning authors are given a majority of opportunities causing a lack of freshness and diversity in our content library.
The Solution
A net new product that surfaced our curriculum needs with a “job application” interface for authors.
Results
✅ Improved content time to commission
✅ Improved author ROI by launching an expertise experience that gives us a holistic picture of what authors can teach, what they’re interested in working on and their preferred content modality
✅ Displayed previously curtained opportunities to authors so they can apply directly for more work on a level playing field
✅ Surfaced recommended opportunities that are based off an author’s expertise
✅ 82% content coverage
✅ 75% course freshness


